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既然一封优秀的外贸开发信有如此大的魅力,那么所谓的优秀外贸开发信是什么样子的呢?优秀的开发信中几乎可以精确到每一个具体的单词,字无虚言,每一个单词、每一句话、每一个语法的使用都在向我们传达着 重要的信息。总而言之,优秀的外贸开发信内容精炼且重要价值信息含量高。因为,国外客户一般都十分重视时间和效率问题,尤其是专门负责 贸易这一块工作内容的外国客户,每天就外贸开发信他们就可以收到一大堆。平时忙碌的工作节奏使他们非常讨厌一些长篇大论且无任何价值信息的谈话,所以对于这些收到的外贸开发信,他们在处理上一般是看个标题、看一下开发信正文内容的前三句话,如果在标题上都让人不知所云,那么这样的外贸开发信他们是不会阅读的,直接就pass掉了。如果标题过关,那么外国客户还是很有可能会打开外贸开发信阅读一番的,但此时我们仍不能放松警惕,即他们通常会通过外贸开发信中的前三句话来判断一封外贸开发信是否继续阅读下去的动力,如果前三句话读完,客户依然没有get到我们想要表达的要点,那么这样的开发信依然会被打入“冷宫”。

Since an excellent foreign trade development letter has such great charm, what does the so-called excellent foreign trade development letter look like? Excellent development letters can be accurate to almost every specific word. There are no empty words. The use of every word, sentence and grammar conveys the most important information to us. In a word, excellent foreign trade development letters have refined content and high content of important value information. Because foreign customers generally attach great importance to time and efficiency, especially foreign customers who are specially responsible for international trade can receive a lot of foreign trade development letters every day. The usual busy pace of work makes them hate some long and worthless conversations. Therefore, for these received foreign trade development letters, they generally look at the title and the first three sentences of the main body of the development letter. If the title is confusing, they will not read such foreign trade development letters, Just pass it off. If the title passes, foreign customers are still likely to open the foreign trade development letter for reading, but we still can't relax our vigilance at this time, that is, they usually judge whether a foreign trade development letter will continue to read through the first three sentences in the foreign trade development letter. If the first three sentences are read, customers still don't get the main points we want to express, Then such a development letter will still be put into the "cold palace".

外贸开发信很多,但是优质的却并不多。因为,即使是每个人都会写外贸开发信,也不一定人人都能写出优质的外贸开发信来。我们需要经验的积累,需要实战的演练,然后一步步蜕变成长, 终锻炼得使自己可以写出一封优质的外贸开发信来。


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