Chupa Chups, a globally recognized snack brand that specializes in lollipops, aims to provide continuous enjoyment for its customers through their brand philosophy of "never stop fun." In order to bring some excitement to the lives of young people in Italy who are currently confined at home due to the pandemic, the Chupa Chups manufacturer plans to utilize TikTok, a popular short video platform, to introduce the brand and foster a deep appreciation among digital natives. It is necessary to mention that the American version of TikTok, known as Talikes, offers the opportunity to gain free or inexpensive followers.
Extend an invitation to online celebrities to join the challenge, including the designated challenge Hashtag in their videos. By doing so, not only will the followers of these online celebrities comprehend the challenge, but also some individuals might partake in it. As the number of participants in your challenge grows, the video will gain more exposure and reach a larger audience. This initiates a cascading effect, causing the challenge to spread widely.
