Like each advertising platform, TikTok also has its own algorithm to decide which ads and when to send them to which users. Fortunately, TikTok borrowed from the advertising ranking algorithm of Facebook and Google, and did not only provide the highest bid advertisement. TikTok's algorithm also considers the quality of advertisements and the possibility of TikTok users interacting with them. All platforms - TikTok, Google, Facebook and others - like to keep their algorithms strictly confidential, but we still know a lot about how TikTok ranks advertisements.tik tok video likes
TikTok provides you with different goals to choose from, such as traffic (bringing more traffic to your website), application installation (allowing more people to install your application), etc. To set up a TikTok campaign, you need to select a target and set a budget for the campaign (daily, lifetime, or unlimited) before creating an ad group.tik tok video likes
