tik tok购买粉丝 在TikTok上，购物趋势迅猛增长，尤其是美容产品最受欢迎。美国版抖音的用户们积极追随这个趋势。

获悉，根据近期对Bazaarvoice的Influenster在线产品评论社区成员的一项调查，过去12个月在TikTok (+567%)、Twitter (+300%)和Pinterest (+250%)等社交媒体平台上购物的消费者数量急剧增加。一年前 网购天堂还是品牌 （+77%）其次是Instagram (+54%)，现已完全被TikTok取代。

超过一半的受访者表示，他们购买新的"未知"品牌时，有时会受到社交媒体平台的影响。近期，73%的受访者刚刚在社交媒体上购买了新品牌，而55%的受访者则选择了新品牌，而不是之前常买的品牌。

A majority of the participants stated that they would occasionally experience an impact when purchasing unfamiliar brands from social media platforms. A total of 73% of the respondents claimed to have recently purchased a new brand through social media, while 55% mentioned that they opted for a different brand instead of their usual choice.

调查表明，消费者选择社交新品牌的三大驱动因素是：

•  消费者的需求/愿望 (50%)

•  产品优势/特性/成分 (49%)

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•  价格（29%）

根据数据显示，受访者更倾向于通过社交媒体购买美容产品（89%）和保健产品（42%），而非实体店（35%）。在新冠疫情的影响下，84%的受访者表示过去一年社交媒体的使用频率和影响力显著提升。

In terms of consumer preferences, beauty products are favored by 89% of respondents, while 42% are more inclined to purchase health care products through social media rather than physical stores (which only scored 35%). As a consequence of the COVID-19 pandemic, 84% of respondents reported a significant increase in both the frequency of their social media usage and its impact on their purchasing decisions over the past year. This trend is particularly evident among followers of the US version of TikTok.

小编✎   Estella/

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