在礼拜二, TikTok和Shopify 表示,他们正在加强商业战略合作, 据 负责人表示, 自去年10月合作以来, 这次是加强合作后 在美区的TikTok app中增加了Shopify购物车功能, 预示着美国区小黄车功能开始测试!
On Tuesday, tiktok and Shopify officially said that they were strengthening business strategic cooperation. According to the official responsible person, this is the first time that Shopify shopping cart function has been added to tiktok app in the United States since the cooperation was strengthened since October last year, which indicates that the small yellow car function in the United States has started to be tested!how to host in tik tok,50 tik tok likes
附言: 为什么英国, 印尼都有TikTok shop, 而美国为啥不直接把TikTok shop放出来呢, 而是选择再次和Shopify合作(去年10月份就有合作) 我们前面有讲:
1. 跨境线上市场里面, 美国站点是体量 大, 购买力 强的站点, 亚马逊平台也是如此!
2. 对于TikTok来讲, 尽管它的 终目标是商业实现, 就像国内抖音一样, 但是目前国外网民通过短视频购物的习惯还没有完全形成, TikTok在印尼和英国市场推出小店功能只是试水, 也可以说是投石问路!
3. 试想下如果TK首战就推出美国小店(shop), 如果市场变现成功了还好, 如果变现失败了呢, 就没有回旋的余地!
4. 如果TikTok在变现方面取得空前的成功, 那么它引流到Shopify的流量 终也会被切割, 对标国内的行情思考!
5. 目前对于做Shopify的商家来讲, 这绝对是流量的绝佳获取路径, 因为TK的日活用户数量在那放着!
而且独立站来讲, 搭建独立站是一件非常简单的事情, 但是独立站本身是不带任何流量, 需要操盘手从其他渠道引流, 这对于操盘手市场营销, 站外引流,以及站外广告投放都是极大的挑战。独立站不像亚马逊等其他第三方电商平台, 本身就是一个巨大的流量池, 而且流量精准!
Moreover, it is a very simple thing to build an independent station, but the independent station itself does not carry any traffic, and it needs to be drained by traders from other channels. This is a great challenge to the marketing of traders, the drainage outside the station, and the advertising outside the station. Unlike Amazon and other third-party e-commerce platforms, the independent station itself is a huge flow pool, and the flow is accurate!how to host in tik tok,50 tik tok likes
其次Shopify 表示, 预计在今年秋季将把这项功能扩展到所有商户中!